Buy Wine came to h2 Media Labs to creatively develop a next generation world wide winery directory. Though the site never went live due to funding, Buy Wine seeked to be the first all encompassing directory for winery’s across the United States and eventually world. With Buy Wine we had the unique opportunity of conceptualizing the product and delivery strategy. They had an idea, but no understanding of where to start or how to execute. From discovery to brand identity to developing the product and scoping strategy for future growth and products, we were involved every step of the way. The site we created never went live, but allowed users to sort by region, varietals, winery amenities, events, etc. The site allowed users to sort the hundreds of wineries down to a few with features they were interested in seeing.